How To Use Naked Mascara

Look after your lashes and the planet with Lush's newest innovation, naked mascara. Every year, the makeup industry produces 120 billion pieces of packaging—much of which is not recyclable. By changing small parts of our daily routines, we can make a major impact. Naked mascara is Lush's latest member of the ‘naked’ product family, proudly pioneering vegan, zero-waste products. Learn how to use these beautiful waxes and butters featured in four striking colors, including three wands for different effects—a thick wand to add fullness, a one-sided comb for added definition, and a wand with a circular end that separates lashes.

1.

Gently hold your naked mascara with clean, dry fingers.

2.

Choose from one of the three wands included. The thick wand for fullness and volume, the one-sided comb for some extra definition or the circular-ended wand for super separation.

3.

Lightly wet the tip of your brush and place into the naked mascara, using very minimal water.

4.

Using a circular motion, rub the brush inside the naked mascara and coat your wand with the product.

5.

Using a circular motion, rub the brush inside the naked mascara and coat your wand with the product.

6.

When you're done, rinse your brush thoroughly, stand your wand in the insert of the box and leave it to air dry. Shake your naked mascara to remove any remaining water and allow it to air dry as well.