Never Bathe boring!

Never Bathe boring!

The iconic bath time product range is going to more than double in celebration of World Bath Bomb Day!

Fresh handmade cosmetics company Lush is set to add 22 new and original bathing buddies to its collection. The new range is launching in celebration of World Bath Bomb Day – a day which celebrates Lush being awarded the trademark for the iconic bath bomb, which was invented by Lush co-founder Mo Constantine in her garden shed in 1989. Due to launch in South Africa in July.

Encompassing wellbeing, fun and fitness, predicted best selling products from the new range include an innovative new bath bomb designed for post-workout cold water bathing, a miniature solid shampoo bar tucked inside a baby bot bath bomb to help children love bathtime, and Lush’s first consumer tech product – the Bath Bot.

These 22 new products join existing fan-favourites like Toby’s Magic Cow – invented by a customer for her brother who was a big fan of cows and rainbows – and Intergalactic; the number one selling bath bomb in the world.

Charlotte Nisbet, bathing category lead at Lush, said: “From Queen Cleopatra to the ancient Romans, if we look to history then there does seem to be something to immersing yourself in water compared to just giving yourself a scrub down in the shower, and there’s a growing body of research on the topic.

“A 2022 study published in the Journal of Applied Physiology found that regular bathing at 40c for 30 minutes helped decrease sympathetic nerve activity, which provides physical and mental health benefits. Other research from Japan suggests that bathing can also help you to fall asleep faster, particularly in the winter.

“When we design Lush bath products, we aim to bolster those benefits with essential oils and other ingredients. Personally, I don’t think you can beat Deep Sleep bath bomb as a nighttime remedy, which essentially turns your bath into a giant cup of lavender and chamomile tea (although I don’t advise drinking your bath water…). In a shower, not only do you limit the time any beneficial ingredients spend on your skin, but you just don’t relax in the same way that you do in a bath. After all, who’s ever really relaxed standing up?”

Unpack the range

  • Ickle Baby Bot. The bottom of a classic LUSH bath bomb with an added pressed robot head on top. The entire bath bomb is a pastel blue complete with embossed face.

    Ickle Baby Bot with Shampoo Bar - R89

    When bathtime is a struggle and the little ones are having none of it, introduce the ultimate robo-pal. A gentle, fun bomb that brings the
    joy back to bathtimes, with a rose water and aquafaba shampoo bar hidden inside!

    Ickle Bot’s calming chamomile blue, sandalwood, and lavender oils are perfect to pair with your pre-bedtime routine, while the mini shampoo bar concealed inside offers the softest of touches to sensitive scalps.

  • Giant Intergalactic. A bigger version of the round, vibrant blue bath bomb, with pink and neon yellow swirls.

    Giant Intergalactic - R265

    Our bestseller at its biggest, this is Intergalactic in another dimension! Boasting refreshing peppermint, cedarwood and grapefruit oils that orbit around you, this bath bomb’s zesty fragrance has proven to be a real hit, leaving cobalt-blue clouds and shimmering stardust in your bath. Secretly submerged inside, one of three gold, silver, or green diamond-shaped soaps await, that share the same joy-sparking scent as the bath bomb.

  • Beat The Clock Badger. An extravagant bath bomb in the shape of a classic black and white badger riding in a bright yellow and green car shaped like a corn cob complete with wheels.

    Beat the Clock Badger - R175

    This sweet-scented mammal’s got wheels and is racing to the vegetable patch, via your bath. Badger’s blended with zesty Brazilian orange oil and sweet benzoin resinoid to create a nostalgic, candy-sweet fragrance.Rice starch becomes a smooth cream when heated by the warmth of the water, and corn oil hydrates for a skin-softening soak that can’t be beat!

  • Apple A Day. An extravagant bath bomb consisting of a bright red, apple-shaped car complete with wheels and a removable green caterpillar.

    Apple a Day - R175

    It’s a busy world, but a warm, fragrant bath will help you slow down! Don’t sprint to the finish, just relax and soak in the deliciously
    crisp, apple scent. Uplifting Brazilian orange and bergamot oils fill the air in Bathtown, while mood-boosting neroli drives you to a better mindset.

  • Brother Moon. A perfectly round, enchanted purple colour bath bomb with an embossed crescent moon on the top, coated in shimmer silver lustre.

    Brother Moon - R115

    Shift from day to night and relax in a warm bath with Brother Moon. Fresh, green rhubarb notes are infused with zesty grapefruit and calming rose oil to leave you beaming as it orbits around you, creating astronomical bath art. A bath bomb like this only comes around once in a blue moon.

  • Pig In A Poke. An extravagant bath bomb consisting of a bright yellow, pineapple-shaped car, complete with wheels and a removable, pink piggy bath bomb.

    Pig in a Poke - R175

    his 2-in-1 bath bomb is a sure winner! Whizzin’ and fizzin’ in your bath with this cuddly strawberry piglet and its speedy, sweet, yummy pineapple motor. This speedy little number’s got a lot going on under
    the hood, with buttery-caramel notes that’re sure to get your engines revving. On the other hand, our little piggy behind the wheel is full of yummy fresh strawberry fragrance.
Goldfish. A colourful, orange goldfish-shaped bath bomb complete with delicate, flowing fins covered in fancy golden lustre.Goldfish. A colourful, orange goldfish-shaped bath bomb complete with delicate, flowing fins covered in fancy golden lustre.

Goldfish

R95

Take to bathing like a fish to water and soak in soul-soothing lavender, uplifting bergamot and the crackling, festive firework sounds of popping candy. How fin-tastic!Let your worries swim away with a light, herbal fragrance, with sweet, peachy notes, leaving behind only sparkling gold glitter.

Invented by Aru from the Japan Manufacturing bath bomb team, inspired by the image of a “goldfish at a Summer festival”, a tradition long enjoyed in Japan, Aru shares how soothing it is to watch goldfish swim gracefully through the water.

  • Druid of Bath. A deep, forest-green bath bomb with details of golden leaves and vines covering the surface.

    Druids - R125

    Light a candle and indulge in the ritual of bathing with a long soak in
    deep, green waters that swirl with vibrant gold lustre. Lush Co-founder Mark invented a Druids of Bath perfume, transporting you to an ancient forest with oakmoss absolute, cypress oil and the fresh, green, slightly spicy notes of celery seed oil.

  • Chelsea Morning. A split-colour bath bomb with an almost rounded cloud-like surface on top with vivid orange colours while the bottom is sky blue and white.

    Chelsea Morning - R115

    Open the curtains and let the sun pour through! With an orange top
    resembling sunlight and a base of blue sky and clouds, this bath bomb is best enjoyed soaking in the tub with the morning sun pouring through the window. Tonka and vanilla absolutes blend with lemon myrtle oil to create a warm, butterscotch aroma. It’s the sweetest way to start the
    day!

  • Magic Bus. A fun, vibrant yellow bath bomb shaped like a classic long school bus complete with flower wheels and five coloured flower details on the side.

    Magic Bus - R89

    When the world’s getting you down, hop in our Magic Bus and feel the flower power! We’re sure you’ll dig the piña colada-inspired party perfume in this bath bomb, while the hippie colour palette creates a far-out explosion of colour in the water. Inside the bus, lemongrass oil tones your skin, as argan oil is packed full of skin-nourishing vitamin E, leaving you feeling soft and smooth. Coriander seed oil thrown in too, which can help soothe and warm tired, aching muscles.

  • The One With Orange Slices. A classic LUSH-shaped bath bomb in a vivid, deep orange colour with a dried orange slice embedded on top.

    The one with Orange Slices - R105

    Who doesn’t want to bathe in fruit? This citrusy-sweet bath bomb comes complete with a real dried orange slice and plenty of fizzy fun. Drop in the water for a Brazilian orange oil blast that will wake you up and give you a cheerful start to the day.

  • The One With Chamomile. A classic LUSH bath bomb coloured sky blue and topped with dried chamomile flowers.

    The one with Chamomile - R105

    Feeling over-caffeinated and overwhelmed? Switch to chamomile and relax in a warm bath with this comforting bath bomb. Each one is pressed by hand and made fresh with Roman chamomile oil, which is renowned for its calming effects on the mind and body and is one of the gentlest oils you can use, making it suitable for children and those with sensitive skin.

  • The One With Lavender. A Classic LUSH-shaped bath bomb in a delicate, pastel purple colour. There is a sprig of dried lavender embedded on top.

    The one with Lavender - R105

    This gentle bath bomb is the perfect remedy for any time you need a bit
    of rest and relaxation. Each one is handmade fresh with organic lavender oil, a great ally to have if you’re struggling with sleepless nights. Just run a warm bath before bed and drop this aromatic bomb in. Inhale, exhale, and allow the herbal lavender fragrance to promote a sense of deep relaxation.

  • American Cream. A classic LUSH bath bomb shame in delicate white with bright pink star shapes and flecks of colour across the whole surface.

    American Cream - R115

    Travel back in time with this nostalgic bathtime treat, with a fragrance reminiscent of strawberry-vanilla milkshakes in 1950s American diners. American Cream is a long-time bestselling scent made up of sweet, creamy vanilla absolute, calming clary sage and lavender oil. Plus, we’ve added real strawberry powder, which is rich in vitamin C to keep skin looking bright and healthy.

  • The Hexagon. A classic LUSH bath bomb with mixes of deep sea blue and turquoise blue. There is an embossed criss-cross shape on top.

    Hexagon - R105

    Sharing a fragrance with Junk perfume, this intruiging and mysterious bath bomb marries mandarin, rosemary and sage, making something magical happen in the tub. Rosemary’s herbaceous scent is thought to increase focus when inhaled, while relaxing muscles, as Sicilian lemon and green mandarin oils refresh both your senses and your skin. The Hexagon’s sweet blackcurrant scent pierces through grounding herbals, evoking walks down damp country lanes, past sweet hedgerows.

  • Thermal Waves - R115

    Release a world of colour, creativity and a sweet, fruity scent. Watch the colours scatter across warm waters to create a mesmerising bath art spectacle. Organic sweet orange oil brings with it a sharp, acidulous fragrance, that pairs deliciously with the caramelised floral notes of champaca absolute, creating a burst of tropically fruity fun.

  • Passion. A classic LUSH-shaped bath bomb coloured almost like a Fruit Salad sweetie in bursts of vivid yellow against hot pink and pops of red.

    Passion - R105

    Have a passion for baths with sweet, juicy, mouth-wateringly fresh fragrances? Then look no further, you’ve found your new infatuation. Zesty buchu and litsea cubeba oils work together to create a cheerful fruity fragrance, whilst also being thoroughly cleansing, thanks to their antiseptic nature. You’ll be sure to develop a crush on the bright and bold bath art created by this zesty bath bomb.

  • Dream Cream. A rounded, cube-shaped bath bomb with a lower diagonal half of vivid blue and the top is crisp white. There are visible flecks of Epsom salt throughout.

    Dream Cream - R125

    Dream Cream body lotion, a long-time Lush favourite known for its gentle nature and ability to soothe troubled skin, has transformed into a bath bomb to extend its legacy. Treat skin to a soft, soothing soak in fine ground oatmeal and Fair Trade organic cocoa butter waters, while lavender, rose and chamomile blue ease skin and mind.Plus,magnesium-rich Epsom salts dissolve into the bath for the ultimate relaxation.

  • Somewhere. A fun bath bomb, topped with pink but visible layers is shaped like the classic arched rainbow complete with fluffy white clouds.

    Somewhere - R95

    Everyone has their own colours, watch them burst joyfully over clouds with this mood-boosting bath bomb. Coconut milk powder softens and soothes your skin, as bergamot, mandarin, and Sicilian lemon oils cascade around you, in turn creating a sweet, fruity,
    pineapple-fragranced pastel rainbow. Cheerful popping candy is sprinkled in, making for a merry time in the tub.
The Beat The Clock Badger bath bomb has fully dissolved leaving behind a thick blanket of lemon-lime, vibrant yellow and green foam.

Cold water soother

R105

Re-energise your body and mind with a soothing magnesium bath, Lush’s first bath bomb specifically designed for cool water. Inhale the
reviving aroma of eucalyptus, cypress and dark Sumatran patchouli oils, while magnesium-rich Epsom salts create soft and soothing waters for tired bodies.

While the muscles enjoy some TLC, the mind can soak up the relaxation too. A reviving perfume of cypress, eucalyptus and dark Sumatran
patchouli oils are blended with geosmin: the compound responsible for the sweet, earthy smell of falling rain. Believed to be beneficial for the human mood, humans are especially sensitive to this grounding aroma,which can promote calmness and relaxation.

About Lush

Since establishing in 1995, Lush has been driven by innovation and its
ethics. Creators of pioneering beauty products, one of Lush’s most well-known creations is the bath bomb. 

Invented in 1989 by Lush Co-Founder Mo Constantine in her garden shed, bath bombs have become a global sensation—all hand pressed in Lush’s own
manufacturing sites across the world, Lush sold over 40.5 million last year.

A beauty company with a campaigning heart, Lush is on a mission to create a product for every need and a cosmetic revolution to save the planet.
The ultimate goal is to leave the world ‘lusher than we found it’.

Today, Lush operates in 50 countries with over 850 shops, 38 websites shipping worldwide, and a global network of native apps, broadcasting channels, and digital communities in over 30 languages.

Got a question for the Lush PR team? Please email nicole@lush.co.za.

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