Gold Clay; White Clay

Clay cleanses the skin because it absorbs excess oil and water, and becomes a gentle exfoliating paste when mixed with water. Its ability to do so makes it a great alternative cleansing method for skin and hair, if you want to reduce or remove the use of soap and surfactants from your routine.

Because clay also absorbs the moisture present in its environment, it is an excellent ingredient to dry a product's formula and prevent bacteria, yeast, or mould growth. This gives a product a longer life, without the need for synthetic preservatives.