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Thanks to archaeological excavations, we know that using colour to change our own appearance probably started thousand years ago, during the Paleolithic. Proof of body painting with iron and manganese oxides, ochre and coal has been found, each colour symbolising something, depending on each culture.

Synthetic iron oxides are man-made but are actually made from natural ores and minerals, and they are widely used in the cosmetic field. They are considered to be non-toxic, moisture resistant, and colourfast.
Iron oxides graded safe for cosmetic use are produced synthetically to avoid the inclusion of ferrous or ferric oxides.

The synthetic iron oxides are used because they deliver light fastness and excellent dispersing properties into the final product and being intense in colour give great depth.